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The Lean Startup: An Approach to Business Model Validation
In this article, we'll explore the Customer Development Model and its benefit to businesses.
Alex Cofton, MBA (M.S.A. Economist)
Apr 13, 20245 min read
What Is The PVP Index In Marketing And Why You Should Care
The PVP Index is a powerful metric used by marketers to measure the value of a product or service as perceived by customers.
Alex Cofton, MBA (M.S.A. Economist)
Mar 1, 20234 min read
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